About

I’m Aarzoo — a model, yoga teacher, and crochet artist based in Bombay. Crochet found me through my mom, who taught me the basics one quiet afternoon. What began as simple curiosity slowly turned into a practice of patience, creativity, and connection.

Each piece takes sometimes days, sometimes weeks. Every stitch is made by hand, built slowly with focus and care. It’s detailed, repetitive work. My mom helps me with some of the pieces, and together we create things that hold both of us in them. Handmade clothing carries energy, it's more than just fabric.

This brand is about slowing down and honouring the beauty that comes from making something with your own hands.